Scalp & Pre-Wash Treatments
Revitalize the scalp and prepare follicles for healthy growth.
Strands & Follicles
Advanced Haircare for Professional Results
By professionals, for professional results.
Born from a personal journey and genuine care — bio-phyto formulations that nurture hair, confidence and wellbeing in every life we touch.
What Inspires Us
A journey that began in 2015
Our founder began practising ayurveda and African plant science in 2015, formulating and perfecting botanical blends to address her own hair journey — scalp irritation, dandruff, breakage, traction alopecia and low porosity. From managing relaxed hair, to embracing natural textures, to going bald and reverting back, she came to see hair as identity, crown and something deeply dynamic. Care has to be consistent and suit each phase.
Why Bio-Phyto Formulas Matter
We don't just mask — we strengthen, nourish and protect each follicle from root to tip. Hair care that feels like skin care: ultra-gentle, soothing and kind to your scalp, powered by plant peptides, nutrient-rich oils and calming botanicals that build hair resilience and boost vitality.
Our care is woven into every stage: thoughtful sourcing, rigorous refinement, sensory testing and mindful formulation. What began as handcrafted lab formulations for loved ones became a calling — and today we share that work with the world.
Our Whole-Hearted Range
Care for every stage of the routine
Options for styling and everyday care, each designed to nourish, protect and maintain healthy hair.
01 02 Gentle Cleansers
Purify without stripping hair of its natural moisture.
03 Conditioners & Hair Masks
Build strength, softness and resilience wash after wash.
04 Styling Gel, Mousse & Serum
Nourish and shield hair while providing hold and shine.
05 Moisture & Maintenance Essentials
Keep strands healthy and hydrated between washes.
The Collection
What's inside the box
Delicately formulated with no sulfates and no artificial fragrance — just intentional, bio-plant-based care in every jar and bottle.
Gentle Cleansers
Silk and Shine Moisturizing Shampoo
Sea Keratin. Apple Cider Vinegar. Condi-Complex. Rice Milk. Wild Oats.
Gently cleanses hair and scalp, helps control dandruff and restores hair pH and lustre — a purifying wash that never strips the strand of its natural moisture.
200ml / 6.80 oz
Conditioners & Hair Masks
Deep Conditioning Hydra Treatment Mask
Fermented Rice. Pro-Vitamin B5. Condi-Complex.
Restores moisture and deeply conditions while helping repair broken bonds. A weekly ritual that replenishes hair and scalp and leaves strands soft, supple and resilient.
200ml / 6.80 oz
Conditioners & Hair Masks
Bond Repair Protein & Keratin Treatment
16 Hydrolysed Proteins. Keratin. 24 Herb Complex. Apple Cider Vinegar. Amino Acids.
A strengthening protein and keratin treatment for strong bond repair. Helps restore hair, prevent breakage and improve shine and lustre on relaxed, coloured and heat-styled hair.
200ml / 6.80 oz
Moisture & Maintenance Essentials
Nourishing Leave-In Conditioning Milk
Fermented Rice Milk. Bamboo. Peptides. 24 Herbs.
A lightweight daily milk that deeply hydrates, conditions, defines, restores and moisturises hair — the everyday layer that keeps strands soft between washes.
100ml / 4.00 oz
Scalp & Pre-Wash Treatments
24 Herb Infused Hair Nourishing Oil
Deep Sea Extract. Capsicum. Marjoram. 24 Herbs.
Nourishes strands and seals in moisture while promoting growth and shine. The warming herbal infusion comforts the scalp and helps reduce scalp itch and dandruff.
50g / 1.7 oz
Scalp & Pre-Wash Treatments
Follicle Nourishing Hair Growth Serum
Caffeine. Coffee. MSM. Advanced 24H. Bamboo. Ceramides.
A scalp-first serum that nourishes and restores follicles, supports growth and helps relieve scalp irritation and tension — ideal alongside protective styling.
50g / 1.7 oz
Styling Gel, Mousse & Serum
Strong Hold Conditioning Hair Gel
Flaxseed. Peptides. Pro-Vitamin B5.
Gentle on the scalp with a strong, flake-free hold. Conditions and strengthens strands as it sculpts, so styling never comes at the cost of hair health.
200ml / 6.80 oz
Styling Gel, Mousse & Serum
Firm Hold Nourishing Hair Mousse
Peptides. Pro-Vitamin B5. Aloe. Hydrolysed Silk.
Gentle on scalp with firm hold. Conditions, strengthens and protects strands while adding body, definition and a soft, weightless finish.
150ml / 5 oz
Styling Gel, Mousse & Serum
Strengthening Heat Protection Serum
Arganone. Hydrolyzed Wheat Protein. Pro-Vitamin B5. Vitamin E.
Gentle on the scalp, protects curls and strengthens strands. A protective serum for blow-drying and heat styling that shields the cuticle while strengthening the strand.
50g / 1.7 oz
Benefits
Why Strands & Follicles
01 Root to Tip
Every product is designed to nourish, protect and maintain healthy hair — from follicle to strand.
02 Hair That Feels Like Skin Care
Ultra-gentle, soothing and kind to your scalp, with no sulfates or artificial fragrance.
03 Bio-Phyto Formulas
Plant peptides, nutrient-rich oils and calming botanicals build hair resilience and vitality.
04 For Every Texture
Natural hair, relaxed hair, locs, colour and protective styles — covered through every phase.
Our Care Extends Beyond Strands
Hair as an act of expression and self love
From our lab to our community, we honour sustainability, ethics and empathy. Embrace natural hair, relaxed hair and locs, grab the hair dyes and get the cuts you want — we've got you covered through every style.
Professional Use
Built for the salon and the back bar
Professional formats and support for salons, trichology practices and aesthetics professionals working with hair and scalp — from our founder's lab in 2015 to your treatment room today.
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